![]() ![]() If another ad doesn’t get placed during the Finals, the sportsbook is likely to hold off until football season or the regular season in the NBA next year, when it will be much cheaper. ![]() According to reports, 90% of ad space for Games 1-5 is already filled, so the likelihood of seeing one before then feels slim.Īfter the Finals conclude, the dog days of summer don’t bring any major sporting events. If the series goes to Game 6 or 7, BetMGM may still place an ad. Sports calendar gets barren after NBA Finalsįor BetMGM, although holding steady with a sports handle above $40 million, the actual revenue hovers south of $5 million a month. That is understandable, given the large, passionate fan bases of the two historic franchises.Ĭonsidering ABC is charging around $1.2 million for a 30-second commercial, it’s plausible that the price tag may have been too hefty if Massachusetts was the intended audience. “Everyone bets the Lakers-Celtics,” Cipollini said. In an interview with the San Diego Union-Tribune, BetMGM trading manager Christian Cipollini said a Celtics-Lakers matchup would have created much more betting action. In addition, with the Celtics getting eliminated in the Eastern Conference Finals, the fear of a lack of betting interest in Massachusetts could also be why the sportsbook pulled back in the Finals. Although Game 1 of the series outperformed expectations, it was the least-watched Finals opener since 2006, with the exception of 20 due to COVID. That may have to do with viewership expectations for the series. That’s a little baffling considering the quality of his on-screen appearances, but the sportsbook may have good reason. However, the Big Ticket hasn’t made an appearance in quite a while on a new ad for BetMGM Massachusetts. With the notoriety Garnett’s name has in the NBA, you would think you would see him on screen during the Finals. BetMGM’s advertising absence during the Finals Let’s take a closer look at why that might be. It is prime time for a Garnett commercial, but there has been no word on a new campaign yet. Online sports betting in Massachusetts has been live for several months, and the NBA Finals are now in full swing. “Anybody can copy TLC - either you got it, or you don’t.BetMGM Sportsbook has a partnership with former Boston Celtics great Kevin Garnett, and the NBA champion appeared in several BetMGM ads in Massachusetts leading up to that state’s sports betting launch back in March. “Look, this is how it is”, Lisa concludes. “But, it took me to watch the video of the girls in action, and they are adorable. The first time I saw the ad, I did think it looked like a JCPenney ad”, Lisa jokes. TLC have always been supportive and open to other girl groups doing their thing, as they never saw girl groups as competition - they would rather compare themselves to guy groups like Bell Biv Devoe and Boyz II Men!īack in 2001, Lisa “Left Eye” Lopes told MTV News that she indeed was a fan of 3LW. The idea for 3LW was little women, that we are - we might be small, but we are mighty! We know our business”. “So, we definitely modeled ourselves after TLC, but still in our own little way. “We did it that way, rather than like with The Supremes model, where there is a lead singer and back up singers”, Kiely continues. “People sung, people rap, people danced, people did everything”. “We modeled ourselves after, I guess more TLC, with the idea that each person had their own individual style, and not having like, one main lead singer”, Kiely states about the magical formula that helped TLC stand out from the crowd. When the hosts asked Kiely about the 3LW influences from other girl groups before hers, Kiely proudly reveals that her group was very inspired by the style and the individual characteristics of the legendary TLC! She spoke with BET’s Noteworthy this week to talk all things girl groups, and admits that she has a real passion for 90’s R&B. Kiely has been most notably quiet since the groups ended, focusing on family life, but she has finally broken her silence this year, as she is one of the stars of ‘BET Presents The Encore‘, an experimental reality show to see how nine former R&B stars can come together to form a super girl group! ![]() ![]() Kiely Williams is a founding member of the R&B girl group 3LW, whose platinum self-titled debut album, ‘ 3LW‘, was released in 2000, with hits such as “ Playas Gon Play“, “ No More (Baby I’ma Do Right)”, and “I Do (Wanna Get Close To You)”, taken from the follow-up album, 2002’s ‘ A Girl Can Mack’.Īfter Kiely ended her time with 3LW, which also consisted of members Naturi Naughton, Adrienne Bailon, and Jessica Benson (replacing Naturi in 2003), she took the opportunity to join another girl group in 2002 with Adrienne - The Cheetah Girls - along with Raven-Symoné and Sabrina Bryan - for the Disney franchise, until 2008. ![]()
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